We’ve officially entered the final month of a rather tumultuous year. And, whether 2020 has been a year filled with growth or one filled with reflection, we can all probably agree that it’s pushed us all to our limits.
But, there was one key element that almost guaranteed some type of growth within the individuals who’ve employed it: they’ve maintained a growth mindset.
In episode 94 of The UNCENT$ORED Show, I sat down with 7x author, Kyle King, to hear his gems on what it takes to get your idea from concept to your ideal consumer by leveraging digital sales.
Kyle mentions on the podcast that, “they always say your network is your net worth; but leveraging your current relationships is a way of securing assets”.
He then goes into a model that he’s created and shared with his clients called the TAP model.
TAP stands for three things:
Tiers, Assets, and Processes.
T – Tiers:
Before you start anything, try asking yourself these questions first:
Who is my ideal customer/reader?
If I wanted to get my product/services in the hands of that ideal person, where would they be?
Have I created a system to connect, and then eventually convert, them?
Now that you’ve got that figured out, divide potential clients/customers into three tiers:
- Tier 1: Closest to your ideal market
- Tier 2: Pretty close, but not exactly.
- Tier 3: Could be your target market, but chances are 50/50.
Now it’s time to think about the assets, or relationships, you’ve been able to cultivate. These could be personal relationships, professional ones, or even clients!
The key is to think:
Who am I connected to that can, directly or indirectly, get me in touch with who I’m trying to reach?
This is where your network truly becomes your net worth.
This last one is arguably the most important. So you’ve identified your target consumer, reached out to your network… now what?
This is where your process, or system, comes into play.
Your process is the system that you follow each and every time so that you can measure and track your results.
Well guys, there you have it! Leave your comments below if you’ve implemented Kyle’s TAP model in your business and let us know how it went!
If you’re interested in what it takes to become a book author, or just want to learn more about Kyle, make sure to head click the links below!
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