Calvin F. Williams, Jr. is the first black-owner of an SEC-registered automated wealth management platform. As the CEO and founder of he aims to empower average Americans with the tools to become wealthy.

The inspiration for comes from Williams’ years of financial service experience coupled with his great-grandparents investment story. It was before integration and they knew they couldn’t get ahead from saving alone, their money had to work harder for them, so they used their savings and purchased property. is for hardworking people looking for a better future.